The rapidly-growing Fantasy Sports Radio Network (FNTSY Radio) has been quickly on the rise since debuting in 2016 as the only free 24/7 Network dedicated to Fantasy Sports. It has expanded to include some of the premier talents in the industry while also serving the shifting landscape with exploding demand for wagering information, and broadening coverage of all sports topics on and off the field. Now SportsGrid Inc., the parent company of FNTSY Radio, has joined forces with one of the biggest names in the broadcast industry to take the next step into prominence. On Wednesday, SportsGrid announced it had become partners with the Elvis Duran Group (EDG), a privately held entertainment company founded by radio and media personality Elvis Duran and veteran talent agent David Katz.
EDG will be responsible for programming, marketing, sales and distribution of SportsGrid’s Fantasy Sports Radio Network (FNTSY Radio). The partnership signals a major step forward in FNTSY’s growth, as it is now pairing with one of the legendary figures in broadcasting and his well-established partner, who is widely known and well-accomplished in the entertainment industry. The Elvis Duran Group is an entertainment company focused on creating content for numerous platforms including radio, television, theater, film, live events and digital. EDG and SportsGrid have teamed up as FNTSY Radio’s parent company continues on its quest to become a dominant player as a 24/7 media company in sports broadcasting. Not just limited to fantasy sports, their mission now includes covering all notable sports topics and sports wagering on Radio, digital video and OTT platforms in entertaining and informative ways. Duran knows that fantasy sports was a great starting point to boost FNTSY Radio to where it is now as the new combined group now focuses on its next steps forward.
“I’ve seen the growth and fanaticism of fantasy sports and gaming through my own audience and my fellow cast mates. Lou [SportsGrid President Louis M. Maione] and his team have built fantastic assets that are poised to thrive in the rapidly changing landscape. I’m excited to help make FNTSY Radio the premier audio destination in the marketplace,” Duran said.
WATCH: More on the EDG/SportsGrid Inc. partnership announcement
Joining up with Duran gives SportsGrid significant additional and extended radio credibility, now as partners with one of the most influential broadcasting voices of all time. Duran hosts Elvis Duran and the Morning Show, the most listened to Top 40 morning show in the U.S. Together Duran and Katz have turned EDG into an entertainment powerhouse. The long-running Elvis Duran and the Morning Show airs 6-10 a.m. weekdays on New York’s legendary Z100 and ranks number one across multiple demographics in 75 markets. EDG also produces the annual Character Actor Hall of Fame show, The Carney Awards. Based in New York City, Katz, a top talent agent, and Duran launched the privately held company in 2007. Katz, the CEO of EDG, is a longtime fantasy sports player himself, and is well-positioned to immediately push the new team to more success, as it continues to grow in its coverage of all sports and wagering in addition to the original fantasy focus.
“Whether it’s daily fantasy or season long, the need for statistical analytics, in market reporting, and expert opinion has never been greater. Fantasy consumers are always seeking out an edge through content that no one else has. It’s our mission to provide fans the resources they need to be competitive as they draft and manage their teams in every sport, every day.”
For Maione and SportsGrid, this new partnership is the latest that has helped make the company a premier force in Fantasy and wagering content and information. Among its current partners, SportsGrid also lists the NBA, WNBA, FanDuel, CFL and Associated Press. With more than 75 hours per week of programming distributed via streaming/on-demand video, OTT and linear TV, FNTSY Radio can be heard on the FNTSY Radio app, iHeart Radio and TuneIn. Now working with EDG, Maione can have visions of building an even larger reach as SportsGrid makes a bigger impact on various platforms with its ever-expanding scope of coverage. Duran is essential on the new path to greater success. He has certainly proven he is much more than just a broadcaster, as Maione confirmed.
“As one of the great communicators, Elvis knows exactly what and how to deliver to his millions of listeners on a daily basis. The brand David and Elvis have built is 25 years in the making. With the passion they have for the content our listeners are clamoring for, they are the perfect team to help cement FNTSY Radio as the market leader and innovator. Focused on Fantasy and Sports Wagering, the FNTSY Sports Radio Network is not your father’s channel, and together we’ll take the platform’s content to new heights and audiences.”
According to the Fantasy Sports Trade Association, 60 million North Americans play fantasy sports, spending $26 billion annually. With the recent Supreme Court decision allowing states to determine the legality of sports wagering, that number is expected to increase dramatically, as the American Gaming Association survey found that more than 28 million Americans are more likely to wager on sports in a legal environment. The new partnership between EDG and SportsGrid is well-timed to get the most potential out of such demographics and continue to serve fantasy players while extending content into other areas.
SportsGrid owns a constellation of properties including digital subscription, OTT video, and radio with terrestrial and digital distribution. The company operates fantasy sports industry-leaders, dailyroto.com and rotoexperts.com, FNTSY Sports Network, FNTSY Radio, in addition to esports property pwn.gg.